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Shooting RĒNWA YASSĪN Collection in Paris — a project where I worked on art direction, styling, brand image strategy, and film.

Starting from the creative brief, I developed the shoot moodboard and oversaw the artistic direction, lookbook production, and the press release/script.

This collection addresses one of today’s most important issues: sustainability. It is dedicated to the protection of our oceans. We will soon be announcing a partnership with an international NGO committed to protecting marine ecosystems from pollution, overfishing, and species extinction. ‘